Diamond Jewelry Buying Guide
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THE DIAMOND MAP
Diamond Jewelry
Diamond Jewelry
Buying Guide
A thoughtful way to understand the details behind a diamond before choosing the piece that becomes yours.
KNOW YOUR DIAMOND
01
SHAPE
Start with the silhouette that feels naturally yours.
02
SPARKLE
Look closely at how the diamond handles light.
03
QUALITY
Balance color, clarity and carat for your priorities.
04
SETTING
Choose a setting that complements and protects the stone.
BEFORE YOU BUY
Read the
Read the
Diamond.
LOOK
Notice the diamond's overall appearance, proportions and brilliance.
COMPARE
Consider the complete diamond rather than focusing on one specification.
ASK
Understand the diamond, certification and jewelry details before purchasing.
◇
THE LAST DETAIL
Choose the one
that speaks to you.
Specifications tell part of the story. The right diamond is the one whose beauty feels unmistakably yours.
