How to Choose
the Right Diamond

The perfect diamond is not simply the biggest or rarest. It is the one whose beauty, character and quality feel right for you.

LOOK CLOSER

YOUR STARTING POINT

See the
Whole Picture.

A diamond's beauty comes from how its characteristics work together. Look beyond a single number and consider the complete appearance.

FIRST LENS

Begin with the outline you love. Round, oval, pear, emerald, cushion and other shapes each create a different personality.

SECOND LENS

Cut influences how effectively a diamond interacts with light. Look for lively brilliance and balanced proportions.

III

THIRD LENS

Consider both together. Your goal is a diamond that looks beautiful to the eye while matching your priorities.

FOURTH LENS

Carat describes weight, not beauty. Choose a size that feels comfortable with the design and proportion of the jewelry.

MAKE IT YOURS

MORE SPARKLE Prioritize a well-balanced, well-cut diamond.

MORE SIZE Explore shape and proportion before simply increasing carat.

TIMELESS LOOK Choose a shape and setting that will remain beautiful for years.

YOUR BUDGET Balance the characteristics that matter most to you.

✦

YOUR DIAMOND, YOUR CHOICE

Specifications help you understand a diamond. Your eyes and your personal style help you choose it.